Ideas for
better digital work.

Useful perspectives on strategy, design, technology and discoverability.

This journal is where we write down what we learn while building and maintaining websites, e-commerce and custom software. Some posts are practical guides for a specific decision — a redesign, a technical fix, a channel worth testing. Others are notes from ongoing work: what changed, what we would do differently, and which questions are worth asking before a project starts. Everything is written for the person who has to make the decision, not for a search engine.

You can browse by category or search by title and topic. Most guides focus on one decision, and each one links to the related posts that continue the same topic, so reading them together gives you the whole picture. If a question is not covered yet, write to us through the contact page.