It is very important to have the right strategy about what you need to consider when renewing your website. If you are considering a new website for your business this year, you have many issues to decide. As Argo Agency; We have prepared a list to help you prepare for your website redesign.
For more detailed information about web design, you can read our Web Design and Coding article.
While a new website increases your reputation; It can provide many things, from increasing your leads and sales rates. Maybe your current website is too slow or your content is insufficient. Maybe you're starting to rebrand and everything needs to change.
Whatever the reason, a website redesign is an exciting decision. In this article, we have included many factors so that you can get an idea about your decision.
Let's examine together what you need to pay attention to when renewing your website.
Things to Consider While Refreshing Your Website: To-Do List
1. Brand Evaluation
Do you have a website? What is your business doing? How are you different from your competitors? Who is your target audience? To make a brand evaluation, you need to answer these questions. It is important to give the right answers to determine what you need to pay attention to when renewing your website.
The creative elements on your website need to capture your brand's personality and values. It is also important that your visitors create an emotional connection with these values and lead to conversion. If you provide these elements, your brand strategy will be successful.
Menüler, butonlar ve içerik yerleşimine kadar her seçim, web sitenizi kullanacak hedef kitlenize uygun olmalıdır.
Even if you're redesigning to incorporate new technologies like shopping or email platforms, you'll need clear direction for your brand. You can make your job easier by answering these questions.
- Who is your audience and what are they using your site for?
- What do you do as a business and how do you differ from your competitors?
- Will your brand stay the same or will it evolve into a new brand?
- Who will edit your existing content and new content?
2. Content Control
One of the time-consuming steps in redesigning a website is evaluating all of your content to decide what to keep and what to let go. Ensuring content control has an important place in what you should pay attention to when renewing your website.
At Argo Agency, we use a variety of tools to help clients convert existing content on legacy websites. At the same time, we identify your shortcomings and produce new content before putting them all on the site.
Evaluate any content, from blogs to videos. Ask the following questions for each content element:
- Is your content up to date?
- Is the information you use in your content accurate?
- Is your content helpful?
- Does it lead readers to your business goals?
Read on to find out what to consider when renewing your website.
3. Strategy
Your brand has a unique story and your content is organized. Now is the time to talk strategy.
If your company has a solid digital strategy that covers its entire existence, well done! With this plan, you have a list of things to consider when renewing your website.
Before launching the new website, you may want to review and fine-tune your existing strategies. Answer these questions to define your strategy.
- Which social networks are you on? Do your social media accounts drive your website traffic? Do you need to adjust your social media strategy?
- Do you use paid search ads, display ads, social media campaigns, or any other form of advertising?
- Are your campaigns working? How is the new website supposed to work with your existing ads?
- Does your business use email marketing? Do you have a strategy for attracting and retaining subscribers as leads?
- How will the new website forward email registrations?
- How is your content marketing situation? Do you have a clear plan for designing, producing and analyzing new content? What types of media will you use on your new website?
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Read on for what to consider when renewing your website.
4. SEO
SEO is one of the important factors that you should pay attention to when renewing your website. Your current website has established an authority over the years. So each piece of content is crawled, indexed and ranked for countless terms. It is possible to make your website perfect with SEO studies.
Ancak yine de yeni bir web sitesine geçmeniz gerekiyorsa dikkat etmeniz gerekenler vardır. İçeriği yeni bir siteye taşırken SEO uygulamalarını düzgün bir şekilde takip etmezseniz, tarama hatalarına, arama motorlarında büyük kırmızı bayraklara ve hatta cezalara maruz kalabilirsiniz.
Web sitenizi yenilerken dikkat etmeniz gerekenler listesinde yer alan SEO konusunda sormanız gerekenler şunlardır:
- Who will take care of technical SEO? Agencies usually provide this service during the web design process. But it is important to know that a definite plan is in place.
- Does your business have a keyword strategy? Is all your content optimized? Do you need to update your SEO strategy? Your answers to these should be shared with anyone who creates new content and edits your content. This process is also a good opportunity to optimize your existing content.
5. Technical Requirements
If the purpose of your website redesign is to be able to integrate a new sales or email platform, it's pretty easy. But it's still important to know exactly what you and your visitors will achieve with the new website.
So the questions you should ask are:
- Who is using the site?
- Which marketing technology needs to be integrated?
- Need custom integrations like geolocation filtering/maps or forms? Is your Google Business Profile record created?
- Do you need e-commerce functionality?
6. Budget
Everyone also wants a high-quality website built cheaply and quickly. But no matter what your budget is, professionalism is paramount when looking for an agency and web designer.
You can read our article What to Ask When Choosing a Web Design Agency to easily choose the web design agency that suits your needs.
You also need to ask the right questions to find out what's included in your project's budget.
- Are you on a tight budget or just want to change a few little things on your current website?
- Too much content to migrate?
- Do you have a team that needs help with design and development?
- Find out the project scope and fees for changes you want after delivery.
The list of things to consider when renewing your website can be shaped differently according to every need. You should contact an experienced agency to determine the needs of your business professionally. As Argo Agency, we have been providing professional services for years.
Contact Our Professional Team Now
The list of things to consider when renewing your website is not limited to this. It is very important to get professional results, especially if you want to have a corporate identity. Our team is always here to analyze the digital deficiencies of your current website or brand. As a result of our analysis, we determine what you need and draw the appropriate roadmap together. Click to get in touch now or fill out the form.
Do you want to make a special offer study for you?
We have it !
Do you want to make a special offer study for you?
We have it !
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